Penn Interactive Gaming has struck a deal with Genius Sports activities, which means the latter will electricity its Barstool Sportsbook with a comprehensive suite of US athletics written content (which include exclusive EPL, NASCAR and NFL sporting activities details feeds and dynamic content material methods).
Genius Sports’ official data and know-how powers the ecosystem that connects sports activities, betting and media, and, as a outcome of the recently signed deal, it will present formal info and enthusiast engagement solutions to Penn Interactive’s Barstool Sportsbook.
The sportsbook is now on-line throughout 9 US states, including Pennsylvania, Michigan, Illinois and New Jersey. Many thanks to this partnership, Penn Interactive will have accessibility to Genius data (which includes access to find official sports activities details from the US and intercontinental sporting activities leagues), and its sportsbook will also benefit from Genius Sports’ promoting and engagement system.
Jon Kaplowitz, Head of Penn Interactive, mentioned: “We are fired up to be partnering with Genius Sports for official data beginning with tonight’s kickoff.
“Delivering formal facts to our increasing, loyal viewers will give tremendous wagering options for our users. We also appear forward to achieving sporting activities admirers who may well not nonetheless have professional the Barstool Sportsbook by means of obtain to marketing and advertising inventory on NFL digital houses from Genius Sports activities.”
Mark Locke, CEO at Genius Sports activities, stated: “Our partnership with Penn Interactive will offer 1 of the quickest-growing and most modern sports betting models with exclusive content across the entire participant experience.
“Barstool Sports activities is uniquely positioned in the US marketplace, desirable to a dynamic and passionate supporter foundation. With Genius’ official sporting activities information, up coming-generation advertising and marketing and admirer engagement methods, we glimpse forward to supporting Barstool Sportsbook’s US expansion.”