Colo Colo sponsorship sees Betsson Group develop LatAm presence

Betsson Team has signed a 1-calendar year sponsorship arrangement with Chilean soccer club Colo Colo.

The Swedish gaming operator will back again the staff, primarily based in Chile’s funds Santiago, as it competes in the South American country’s prime-tier Primera División.

Betsson’s emblem will element on the team’s shirt sleeves for both equally household and absent games in the course of the 2022 time, with the chance of renewal.

Colo Colo retains the difference of having received Chile’s Primera División much more than any other football club — 32 times in full — and is the only group to have under no circumstances been relegated.

Betsson remarked on this, indicating its sponsorship of the club signifies one more phase in the company’s “international manufacturer approach of partnering with local and worldwide trustworthy activity competitions.”

Samuel Pérez, Colo Colo’s Business Manager, reported: “We are pretty proud to welcome 1 of the most vital gambling operators in the planet, Betsson, to our relatives of sponsors.

“We consider this agreement a milestone and the commencing of a new phase for the club. Associating with a organization with extra than 55 years of worldwide working experience will unquestionably support us to improve Colo Colo’s positioning at a regional and international degree.”

This deal is another notch on Betsson’s belt when it will come to LatAm partnerships. The company’s Commercial Director for South America, Andrea Rossi, commented: “In our travel of expanding in the area, we are also partnering up with community soccer golf equipment which we can support and mature.

“Besides allowing for us to additional fortify our manufacturer recognition in the location, it also gives back to the clubs, making it possible for them to spend much more in their gamers, workers and facilities earning the activity we all really like — soccer — far more electrifying.”